The Malady of Translation Errors

Instances of wrong translation in different languages is a constant source of amusement on social networking sites, and even otherwise in our day to day lives. Instances of a “Chocolate Puke” in a Chinese Restaurant Menu, or a “Translate Server Error” display at the airport to welcome dignitaries, has drawn in plenty of laughs from most of us. However for a minute, just imagine yourself as the Marketing Manager of a Company that has spent about $50,000 to outsource its multilingual translation and localization requirements.

Within just a fraction of a second, a single wrongly translated word just wreaks havoc into your marketing efforts in a foreign country. Your company becomes a laughing stock or in the worst case, gets sued for hurting the sentiments of the local community. This is the malady of translation errors; they seem to be funny from a distance, but when you are directly involved, there is nothing more unfortunate indeed!

So the next time you look out for Russian Translation Services in Delhi or a Russian Translator in Delhi, do make sure that you’ve thoroughly scrutinized the previous track-record of the translation agency, whether its translation team is native or not, and whether they have prior experience in the particular area of expertise. All said and done, always remember that most companies who entrust language service providers with their translation requirements have no way of cross-checking their work, which is why a great deal of responsibility and trust is involved. It’s high time that we took the onus of putting an end to the malady of translation errors.

New Research Hub for Language Translation Experts

The realm of Foreign Language Translation Service not only in India, but across the world, is very largely based upon an intensive study and research of languages. Mastery over the source language as well as the target language, are two foundation stones for the success for any service provider whose core competency lies in Multilingual Translation Services. With the commencement of construction of the new Research and Translation Hub at the renowned Imperial College of London, professional translators have a lot to be happy about. This research center will be constructed in the brand new Imperial West Campus of the college, and has a proposed budget of 200 million pounds.

Significance of the New Research Centre
Not only is this new research and development centre expected to conduct valuable research and emerge as a centre of linguistic excellence, the management of Imperial College also foresee the hub being a forerunner of local community development. The administrative and managerial aspects of this newly proposed translation research hub will be carried out by Imperial CollegeThinkSpace, a professional group with a distinguished reputation of providing the best in terms of infrastructure, work processes and facilities to research scholars and scientists.

Excerpts from the Professional Translation Arena
Our Company is the leading provider of Russian Translation Services in Mumbai, has been in the business of providing Multilingual Translation Services since the past decade. Their dynamic team of translators is very optimistic about the bright prospects of the translation industry, especially with so many efforts being taken to promote linguistic studies and translation research in renowned universities and colleges all over the world.

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Russia eases citizenship norms for native Russian speakers

In April, Russian government simplified the norms for giving citizenship to its native people. According to the new rule, citizens who can give a proof that they/their family have lived within the boundaries of Soviet Union or Russia, are eligible for getting the citizenship.

These modifications in the citizenship norms were signed by the President Vladimir Putin and made into law. He annexed Crimea last month and he was of the view that this law would protect the rights of native Russian speakers across the former Soviet Union.

The law came into force in just 3 weeks and established an easy procedure for gaining Russian citizenship for foreign citizens and also for native Russians who don’t have citizenship

This procedure is planned to take 3 months according to a report by Russian television. It requires people to give up any other citizenship before they can get a Russian passport. For applying people have to face an interview to prove that they are well-conversant in Russian language. They should prove that they use Russian in family, household and cultural spheres.

They must also prove that they or their relatives live permanently in Russian or their ancestors lived within the Soviet borders before the Revolution of Bolshevik in 1917. Earlier there were very stringent laws for getting citizenship in Russia and it was difficult for those who started living outside its borders after the Soviet got broke in 1991.

The modification in the citizenship law allows people to avoid long and official procedure in order to get citizenship.There are certain flaws in the law which still needs to be resolved. It is still not clear what criteria would be used to identify which applicant is a native speaker?

Plugins for Translating your Wordpress blog

Many people while developing their word-press site or blog assume that most of the visitors who come to their blog or website are well-versed and acquainted in English language which is not true. Lot of us have misconceptions that English is the most widely spoken and written languages in the world. Contrary to this, French and Spanish are one of the most widely used languages in the world. Let us take one example:
Suppose you want to promote your products through your blog or website on Wordpress and your target customers are European, they might not understand what your site or blog offers if it uses English language.  The solution- use wordpress language translation plugin.




Language translation plugin which allows users to translate pages from several languages like English to French, Russian to English, English to German, German to English, English to Italian translation and several other language translations. This simple plugin can translate all the webpages through a widget. There are several options for language translations plugin which can be chosen for translating your website or blog on wrodpress. You can simply select the desired language and then the widget can automatically translate your page into any language enabling you foreign users to read it easily. Let us look at some of the useful translation plugins for wordpress site:

· WP translate
· Global translator
· Simple punctual translator
· Transposh
· SDAC translator
· Google translate
· Bens Translator
· AJAX translator
· Worldwide Lexicon translator

You can use these plugins to make your blog readable and understandable by more and more people across the globe!

How cheap translations can dupe your business

Globalization has created new avenues for industries in every sector. It has given new prospects for expanding their businesses to offshore places in the foreign market. While the industries/businesses grow and establish their roots in foreign markets, most of them face the challenges of multi-lingual and multi-cultural diversity of their prospective customers. These challenges have generated the necessity of language translators who specialize in various dialects. Out of all the languages spoken around the world, French, German, Spanish, Russian and English are widely used for business communication. Language translators help businesses to communicate with their potential customers effectively by producing apt translations.

Let us take one example; a FMCG company based in Russia wants to establish its network in a Hindi speaking market of India. In order to woo its Indian customers, it will have to make a connection with Hindi speaking population, by communicating with them in Hindi. Since English is the second language of Indians so translating in English language will not solve the purpose. So, it hires a Russian translation service in India which can translate its content from Russian to Hindi. 

Now-a-days you can find numerous translation companies which provide translations in various languages. However, before you choose any translation agency you must ensure that it is certified and specializes in the languages spoken by your customers. Many translation companies claim to provide quality translations at cheap price which can actually dupe your business. A cheap translation can lead to an increase in the cost of trials due to poor quality translations. Moreover, it can delay your market planning for your targeted customers and may even get worse by leading to dismissal of your project and lawsuits by the regulators. As far as the product is concerned, a poor translation can create huge impact on its efficiency and effectiveness. Ultimately you would require re-translation of your work which will burn a hole in your pocket!

Do your translation clients come back to you?

Whether you are a translation company or any other business, it is always exciting to get a huge project from client. You complete the job putting all the efforts from you side in order to build a long-lasting relationship with your client. But you never hear from him again! Why does this happen? Why the client never comes back as a repeat client?

Getting repeat clients makes the best business. Repeat client means that you are as best as you think of yourself and moreover it gives a stability and expectedness to your business. So, how to ensure that your clients come back to you?

Feedback system

Does your business module have a feedback system for your clients? If not then please ensure that you do have an efficient feedback system so that you can know why your client is not coming back to you. For e.g., after you have successfully accomplished a translation job, why not ask your client how did he like the translation service? Ask him for suggestions. Make your feedback form anonymous or if the client is not comfortable in filling the form, call him. Feedback mechanism is an important part of any business model and it lets you to make improvements in your service/product for future clients.

Assert your standards in case of urgent projects

Many times, you land up getting an urgent and huge project from the repeat client. It is our natural instinct to commit to the project bidding lower than our regular quotes asking for extending the deadlines. You do this in order to impress your client. Here one problem arises! Since the project is an urgent and we under price ourselves, it puts a bad impression on our client. He thinks that you don’t respect your labor and it is your standard rate with long turnaround times. The ultimate result – after the crisis is passed, the client looks for another service provider leaving them annoyed, putting a bad impression about your services. Hence, it is better to maintain your standards, whatever may be the urgency!

How to overcome the language barrier in business Comunication

Our planet is a diverse place, full of people with different languages and cultures. While English is one of the most commonly known languages in business, it doesn't mean that everyone who is involved in business is well-versed and conversant in this language. Most of the recognized economies have people with diversified culture and languages. Apart from English, global world revolves around Spanish, German, French, Arabic and Italian  to name a few. Differences in languages can create major obstacle in effective business communication which can halt any global business strategy. Be it any business, in order to set footsteps in global world, one should overcome language barrier, not only for reaching more and more customers but also for enhancing the global communication strategy. Many businesses while planning their global business strategy are often dubious about their communication strategy. They are not sure about how they can bridge the communication gap between their customers.Professional translation agencies come to the rescue of such organizations. Hiring their services can help in effective international business communication. As an entrepreneur, if you are working on some important niche which involves lot of money, translation agencies may be the best option for you. You can hire them for translating and localizing your web content,  document translations  and translations related to some specific industry.  Translation companies have expert translators who are well-versed and conversant in different languages. They are certified translators who can translate and convert your webpage or document in any language you want!

German-to-English language translation

As a native language of Germany, German is the second most spoken language of the Eastern European countries. As a country, Germany is one of the biggest industrial and export countries of the world. If you are into any business which takes you to foreign delegations and meet different people, chances are that you might come across German-speaking person at some point of time while in meetings or conferences. German is one of the native languages of more than 100 million people in the world. This is an impressive language which is used in business communications, conferences and presentations. This language plays a major role cross-border trade communications as well. If you want to expand your business in Germany or in countries where the language is spoken and understood by most of the population, German translation services can help you in reaching your business goals.

There are various kinds of translation services which offer translations for both English to German and German to English languages, some of them are as follows:

•  Legal German translations
• Technical German translations
• Academic German Translations
• Medical German Translations

Professional German Translation service providers ensure accurate and quality translations. Not only in the field of business, but English to German and German to English Translations are required in academic research papers and science and technology as well.  Translation service providers use a standard German language for translation. They are fluent and well-versed in German and English languages. Not only in the languages, they are hold specialized qualifications in areas like oil and gas, legal, medical, IT and scientific areas. 

Russian language translation services in Delhi,India

India and Russia have been enjoying strong bilateral relations since Cold War. The two sovereign nations have improved their relations after signing “Declaration on the India-Russia Strategic Partnership” in October 2000.The improved collaboration between these two nations can be seen in the areas like political, defence, science and IT and cultural. Major investments are seen in defence sector between the two countries. Indiaas world’s largest arms buyer, imports major arm supplies from Russian. Likewise major collaboration from Russia can be seen in the areas of trade and investment in all the major areas like energy, space and IT. 

Russiantranslation service in India

Indian markets have been occupied intensely by major Russian companies like Aviazapchast, Atomstroyexport, Aeroflot, who have their offices in country’s capital region. Russian companies like Centrodorstroy participate in road construction in India. Stroytransgas is a Russian firm which is associated with construction of gas pipelines in India. Similarly major Indian companies like Tata Motors and Tata Tea have implemented their respective projects in Russia. Major pharmaceutical firms like Lupin and Dr Reddy’s, paint production firms like Berger Paints have more than 80% stake in the Russian trade.  Other Indian firms like TCS, Infosys, Reliance, GAIL and Indian Oil are looking for investment opportunities in Russia. Considering the growth of trade and commerce relations between the two nations, the importance of language translation services cannot be by passed.Professional language translation service is an important tool for exchanging views and communicating effectively.Translation services are required at each level of business communication. There are several providers of Russian Translation service in India. TridIndia is a translation company which has expert Russian Translators. It has more than 300 professional translators which have in-depth knowledge of specific industries like oil and gas, IT, finance, medical etc.