Whether you are a translation company or any other business, it is always exciting to get a huge project from client. You complete the job putting all the efforts from you side in order to build a long-lasting relationship with your client. But you never hear from him again! Why does this happen? Why the client never comes back as a repeat client?
Getting repeat clients makes the best business. Repeat client means that you are as best as you think of yourself and moreover it gives a stability and expectedness to your business. So, how to ensure that your clients come back to you?
Feedback system
Does your business module have a feedback system for your clients? If not then please ensure that you do have an efficient feedback system so that you can know why your client is not coming back to you. For e.g., after you have successfully accomplished a translation job, why not ask your client how did he like the translation service? Ask him for suggestions. Make your feedback form anonymous or if the client is not comfortable in filling the form, call him. Feedback mechanism is an important part of any business model and it lets you to make improvements in your service/product for future clients.
Assert your standards in case of urgent projects
Many times, you land up getting an urgent and huge project from the repeat client. It is our natural instinct to commit to the project bidding lower than our regular quotes asking for extending the deadlines. You do this in order to impress your client. Here one problem arises! Since the project is an urgent and we under price ourselves, it puts a bad impression on our client. He thinks that you don’t respect your labor and it is your standard rate with long turnaround times. The ultimate result – after the crisis is passed, the client looks for another service provider leaving them annoyed, putting a bad impression about your services. Hence, it is better to maintain your standards, whatever may be the urgency!
It is clients who are responsible for their dissatisfaction and bad product delivery!
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