Globalization has created new avenues for industries in every sector. It has given new prospects for expanding their businesses to offshore places in the foreign market. While the industries/businesses grow and establish their roots in foreign markets, most of them face the challenges of multi-lingual and multi-cultural diversity of their prospective customers. These challenges have generated the necessity of language translators who specialize in various dialects. Out of all the languages spoken around the world, French, German, Spanish, Russian and English are widely used for business communication. Language translators help businesses to communicate with their potential customers effectively by producing apt translations.
Let us take one
example; a FMCG company based in Russia wants to establish its network in a
Hindi speaking market of India. In order to woo its Indian customers, it will have to make a connection with Hindi speaking
population, by communicating with them in Hindi. Since English is the second
language of Indians so translating in English language will not solve the
purpose. So, it hires a Russian translation service in India which can translate its
content from Russian to Hindi.
Now-a-days you
can find numerous translation companies which provide translations in various
languages. However, before you choose any translation agency you must ensure
that it is certified and specializes in the languages spoken by your customers.
Many translation companies claim to provide quality translations at cheap price
which can actually dupe your business. A cheap translation can lead to an
increase in the cost of trials due to poor quality translations. Moreover, it
can delay your market planning for your targeted customers and may even get
worse by leading to dismissal of your project and lawsuits by the regulators. As
far as the product is concerned, a poor translation can create huge impact on
its efficiency and effectiveness. Ultimately you would require re-translation
of your work which will burn a hole in your pocket!
